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Mercats de Barcelona
Enhancing Market Flow for Inclusive User Experience
CHALLENGE
How might we re-organize the structure of the market to enhance the user flow, so both locals and tourists can enjoy their co-existence in a sustainable way?
SOLUTION
A digital navigation system combining screens at the market entrance and floor guidance, offering tourists an exclusive path that mirrors the local experience while minimizing congestion for residents.
The loyalty card encourages tourist participation: by collecting stamps through purchases, visitors can win a sustainable food basket made from market surplus — aligning with waste-reduction goals.
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